On 30 July 2014 the United Nations will mark the first ever World Day against Trafficking in Persons. The day is aimed at raising awareness around this global issue and to highlight the plight of the millions of women, men and children who are victims of trafficking from all corners of the world, as well as at encouraging people to take action against this crime.
Being the inaugural World Day, they have planned a number of public information materials and activities using both traditional and social media. They have used the existing Blue Heart in the core of their ideas as well as branding, since it is fast-becoming the internationally recognised symbol in the fight against human trafficking as campaign gains support throughout the world.
The United Nations Office on Drugs and Crime (UNODC) has developed the following materials for the World Day against Trafficking in Persons Campaign:
- World Day Campaign website which houses the materials: www.endHT.org
- World Day logo in various languages (see website)
- Leaflet on the World Day with facts about human trafficking
- Messages from Secretary General and UNODC Executive Director (Forthcoming)
- Social Media Outreach Campaign: #igivehope through Facebook and Twitter
This year they have decided to engage people and civil society organizations to participate actively via social media to mark the World Day. With the insight that human traffickers prey on hope, the social media leg of the campaign will ask people around the world ahead and on 30 July to ‘give hope’ to show their solidarity with victims of human trafficking.
Using the hashtag #igivehope, they invite you to share pictures of yourselves and members of your organization making the internationally recognised gesture of two hands forming a heart. These will all be collected and used in a video on the above campaign website.
Please click here to read about I Give Hope Campaign